Wednesday, March 10, 2010

SXSW Travel Blog #1

Wednesday, March 10, 2010

3:01 PM, 20 miles east of Blythe, CA on Interstate 10



Jamie, Fernando, Jeff-the-intern, and I left San Francisco at 3:45 AM this morning to begin our drive to Austin, TX in the rented RV dubbed the U.S.S. Griswold. SXSW gets closer by the mile, but we’re still four hours out from Tucson, AZ, our stop for night one. Moral high. Body odor low. Supplies (lunch meat, wheat thins, Diet Coke, beer) fresh. Everyone is still buzzing with the excitement that comes at the onset of any epic journey. I’m guessing the buzz will subside sometime around 11:30 tomorrow when we cross into New Mexico.

I suppose I should explain just why we’ve rented an RV and are on our way to Austin. BAMM will be broadcasting from SXSW conference/festival on Justin.tv. Interviews, performances, daily recaps, and concerts. I think the SXSW slogan is “Where tomorrow happens today,” so it’s a pretty ideal place for a company just getting started (BAMM) to get a pulse on what’s about to break in the music industry. More on the conference once we get there.

I’ve never driven south or east of L.A. Telephone lines and skyscraping wind turbines have been the only break from what is now the Big Maria Mountains. The names of the mountain ranges change on the atlas every fifty miles or so. Little San Bernadino Mountains. Orocopia Moutains. Chocolate Mountains. Hell, there’s even a range called the Palen Mountains. All brown. All dramatic. All constantly just inside the horizon. The only piece missing is the tumbleweed rolling across the interstate. After months of preparation, it’s a relief to get on the road, leave the concrete behind, and shoot some content in unfamiliar settings.

We’ve prepared the best we could, but of course the unexpected waits for us. Let it wait; I’m enjoying the view and talking music with buddies.

-Phil, Captain of the S.S. Griswold

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